Insights
Ideas that inform the work.
Essays on markets, service, systems and the relationship between evidence and judgement.
When the Method Appears in the Data
What can a collection of more than 1,000 bookmarks establish about the way information is gathered and used?
After-Sales Is a Lifecycle System, Not a Warranty Process
A claim tells us who pays. It does not tell us how the customer gets the product back into use.
Policy Is Not Execution
The practical test of a policy is what happens when a case reaches the person expected to apply it.
ERP Is Not the Strategy
A new system can transmit a poor definition just as efficiently as a good one.
Choosing a Distributor Is Not the Same as Building a Channel
The appointment establishes a relationship. It does not establish what happens at the point of sale.
AI Starts with Trusted Knowledge
A fluent recommendation is useful only if its factual basis and limits are clear.
Building an After-Sales Function from Zero
Start with one service route that can actually complete a case.
Further reading
Sources and notes on ideas that have influenced the work.